Media Room: About Brainology^® and Mindset Works^®

• Press Releases
• Company
• Science
• Product
• Leadership
• In The News
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• Company Fact Sheet & FAQ
• Media Contact

Press Releases

• Mindset Works™ Wins Contract from U.S. Department of Education to Develop Critical Tools and Programs to Raise Student Motivation and Achievement (Jun. 28, 2010)
• Mindset Works Launches Brainology: Changing Beliefs about Intelligence and Improving Academic Performance (Nov. 17, 2009)

Company

Mindset Works™ helps human beings realize their full potential. The Company’s flagship product, the Brainology^® program, motivates middle school and high school students to take an active role in their own academic development and gives them the tools to succeed. Children learn relevant neuroscience along with study skills, a combination that sparks their passion for learning and increases student achievement. The online program is available to educators, administrators, parents and anyone interested in learning how to improve their intelligence at www.brainology.us.

Science

The Brainology^® online program was developed by leading researchers in the field of motivation Stanford University professor Carol S. Dweck, Ph.D. and Lisa Sorich Blackwell, Ph.D. Their mission has been to research what helps students to achieve highly and to apply those lessons learned to improving their motivation and achievement. They discovered that developing a growth mindset -- the core belief that abilities are malleable and not fixed -- is critical to adopting learning-oriented behavior. Brainology is based on this research which they have pursued for more than 20 years. For more information on the science, visit our Science page.

Product: The Brainology^® Program

Brainology^® is an award-winning, online program that teaches brain science and study skills to middle school and high school students. In the program, students develop a growth mindset, the core belief that abilities, rather than being fixed, are developed over time. Research shows that this powerful belief leads to an increased focus on learning, greater resilience, and superior achievement. The program has been used across the U.S. and several other countries in hundreds of schools and districts, as well as in homes, with enthusiastic reviews by students, teachers and parents.

• Brainology^® Overview Page
• Student, Teacher and Parent Testimonials
• Demo
• Screenshots

Leadership

• Carol S. Dweck, Ph.D., Co-Founder
• Eduardo Briceño, Co-Founder & CEO
• Lisa Sorich Blackwell, Ph.D., Co-Founder
• Steve Goldband, Co-Founder

In The News

Featured articles:

• Boston Globe: The truth about grit
• Education Week: Experiments Aim to Ease Effects of ‘Stereotype Threat’ 
• Education World: Interview with Carol Dweck 
• Good Morning America: Why Praise Can Be Bad for Kids 
• New Scientist: Interview: Is praising your kid's intelligence harmful? 
• New York Magazine cover story: How Not to Talk to your Kids
• New York Times: If You're Open to Growth, You Tend to Grow
• New York Times: The Many Errors in Thinking About Mistakes 
• Newsweek: When DNA is Not Destiny
• NPR’s Tech Nation: Dr. Moira Gunn interviews Carol Dweck
• Reader's Digest: How to Make Up Your Mind to Succeed
• Scientific American: The Secret to Raising Smart Kids
• Time: How to Help Them Succeed
• Wall Street Journal: The Praise a Child Should Never Hear 
• US Dept. of Educ.'s Doing What Works website: interview with Carol Dweck
  

For more news articles, visit our In The News page.

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Company Fact Sheet & FAQ

• Company Fact Sheet
• Company FAQ

Media Contact

For additional information, for a complimentary media access to our program, or to request an interview with anyone in the Mindset Works leadership team, please contact: